Mission, Vision & Values
To bring the purest A2 ghee from India's farming tradition to every health-conscious kitchen in the world - made with transparency, crafted by empowered women.
What We Do Every Day
To bring the purest, most authentic A2 ghee from the heart of India's farming tradition to every health-conscious kitchen in the world - made with transparency, crafted by the hands of empowered women, and delivered with love.
Where We Are Going
To be India's most trusted premium A2 ghee brand exported to 10 countries by 2030 - and to build a global model for women-led, village-rooted, tradition-honouring food enterprise.
What Makes A2 Milk Special?
Not all ghee is created equal. Indigenous Indian cow breeds - Gir, Sahiwal, Rathi, Tharparkar - produce milk with A2 beta-casein protein, structurally similar to human breast milk.
- A2 milk produces no BCM-7 inflammatory byproducts during digestion
- Rich in Omega-3 fatty acids, CLA, and fat-soluble vitamins A, D, E, K2
- Traditionally recommended in Ayurveda as Rasayana - a rejuvenating, longevity food
- Suitable for many who are sensitive to regular dairy products
- Every source cow independently verified by A2 DNA testing at accredited laboratory
The Bilona Method - 5,000 Years of Wisdom
We follow the Bilona method exactly as practiced for 5,000 years. No modern shortcuts. No industrial processing. No compromise on the process that makes PAYAGPURE ghee what it is.
The difference between PAYAGPURE and ordinary commercial ghee is not just a matter of taste - it is a matter of science, tradition, and the hands that made it.
- Hand-churned curd using traditional wooden Bilona
- Slow-simmered on low flame in copper kadai
- Filtered through muslin cloth - pure, crystal-clear ghee
- Led entirely by trained village women at every step
Purity First
We never compromise on ingredient quality. Every batch begins with verified A2 milk from certified indigenous cows.
Women at the Centre
Every process, every decision honours the women whose knowledge built this brand. We are unapologetically women-led.
Transparency Always
We share the source of our milk, the name of our cows, and every batch number. No secrets. Ever.
Farmer Partnership
Our farmers - especially women farmers - are our backbone. We pay above-market rates and invest in their cows' welfare.
Ancient Wisdom
We follow the Bilona method as practiced for 5,000 years. No modern shortcuts. No compromise on process.
Zero Additives
One ingredient only: pure A2 Bilona ghee. No preservatives, no colour, no flavour. Ever.
Fresh A2 Milk Collection
Collected daily from our Gir & Sahiwal cows every morning.
Precise Boiling & Cooling
Milk boiled and cooled to exactly 40-42°C.
Curd Set in Earthen Pots
Natural curd culture set overnight in traditional earthen pots.
Hand-Churning by Women
Curd hand-churned with wooden Bilona - led entirely by women workers.
White Butter Separation
Pure Makhan separated from buttermilk naturally - no chemical agents.
Slow Simmering
Butter slow-heated on low flame in copper/SS kadai until golden.
Filtered into Glass Jars
Filtered through muslin cloth into hygienic glass jars - sealed fresh.
Pure PAYAGPURE Ghee
Ready for your kitchen. Tested. Traced. Made with love by village women.
"Our mission is simple: to take the purest food India has ever made, produced by the most skilled hands in our villages, and share it honestly with the world."