The PAYAGPURE Story
PAYAGPURE is not just a brand - it is a homecoming rooted in the soil, traditions, and nourishment of Uttar Pradesh.
From the Heart of Uttar Pradesh to Modern Kitchens
In the heart of Uttar Pradesh, where the soil carries the memory of ancient traditions and the air still holds the fragrance of cow dung and fresh milk, a dream was born. PAYAGPURE is not just a brand - it is a homecoming.
Founded in 2025 by Tushar Tiwari under the export powerhouse Syncro Line Exim Pvt. Ltd., PAYAGPURE is a premium A2 ghee and natural food brand rooted in the ancient wisdom of India's farming heritage.
We bring to your kitchen the same golden ghee that nourished generations of Indian families - made the slow, honest way, with no shortcuts and no compromises.
- PAYAGPURE stands for purity, village values, and timeless nourishment
- Every jar carries the warmth of a village hearth and the patience of the Bilona churn
- Every batch reflects the love of a farmer who knows his cows by name
- Every spoonful carries the wisdom of mothers who never forgot how real ghee should taste
Founder & Brand Snapshot
Tushar Tiwari - Founder & Managing Director
Tushar's vision is rooted in three simple beliefs that guide every decision at PAYAGPURE.
He did not build PAYAGPURE to be just another food brand. He built it to become a bridge between the ancient wisdom of our villages and the health-conscious kitchens of modern India and the world.
- Authenticity over volume: Better to make 100 kg of perfect ghee than 1,000 kg of compromised ghee
- Farmers and women first: Every farmer and every woman worker in the ecosystem is a partner, not a vendor
- Transparency builds trust: Customers should know the village, the process, and the care behind every jar
- From Uttar Pradesh to kitchens in India, USA, UAE, UK, and Canada, the mission is rooted in trust and legacy
Family Farm Years
Tushar worked on the family farm in Payagpur and documented the traditional Bilona method from Smt. Vandana Tiwari and village elders.
FoundationCompany Incorporated
Syncro Line Exim Pvt. Ltd. was incorporated, PAYAGPURE was registered, and the first Gir and Sahiwal cows were acquired.
Official StartProduction SOP Finalised
The production SOP was finalised on the basis of Smt. Vandana Tiwari's traditional method, and the first all-women production team was hired.
Women FirstFirst Pilot Batch
The first 50 kg pilot batch was produced, samples were distributed to 100 families, and the first women's skill workshop was conducted.
Pilot SuccessLicenses & Packaging
FSSAI Central License was obtained, AGMARK certification was applied for, and packaging and trademark approval work was completed.
Ready to LaunchMarket Launch
PAYAGPURE launched on Amazon India and Shopify, and the first 500 units were sold in the first 30 days.
Launch PhaseScale Expansion
The brand expanded to Flipkart and JioMart, reached 150 kg per month production, and launched its women farmer partnership programme.
GrowthTarget
Targeting 300 kg per month and exports to the USA and UAE through Syncro Line Exim Pvt. Ltd.
ExpansionVision
Pan-India trust, Rs.1 Cr+ revenue, exports to 3 countries, and training for 200 village women as part of the long-term legacy.
Long-Term VisionEvery Great Brand Has a Mother
- Long before PAYAGPURE had a logo or business plan, it had Smt. Vandana Tiwari
- She made ghee in the family home in Payagpur the way her mother had taught her
- Her daily practice preserved a timeless tradition of nourishment
- She did not just inspire the product - she became its soul
The Bilona Morning
- Every morning began with curd set the night before and the wooden Bilona in hand
- The white butter rose slowly and golden ghee was born with patience
- This was never just a recipe - it was a ritual
- Watching his mother's hands gave Tushar the blueprint for PAYAGPURE
Shakti Se Shuddhi
- PAYAGPURE believes purity comes through the power, patience, and skill of women
- Village women are central to preserving traditional food knowledge
- The brand honours that wisdom through women-led work and skill development
- Real nourishment cannot be rushed - it must be cared for with love
From a Mother's Kitchen to the World
- From a small village in Uttar Pradesh, PAYAGPURE is reaching homes across India and beyond
- The brand speaks to the Indian diaspora in the USA, UAE, UK, and Canada
- Each jar carries roots, memory, and trust into modern kitchens
- The journey is built on patience, passion, purpose, and a mother's love
"I am not building a business. I am building a legacy - one that my mother, my village, my cows, and my country can be proud of."